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Privacy Policy

1. Introduction

We respect your privacy and are committed to being transparent about how we collect, use, disclose, and protect information. If you do not agree with this Policy, please do not use the Site or the Apps.

2. Categories of Information We Collect

We do not intentionally collect sensitive personal information unless required by law or necessary for safety/anti-fraud.

3. Sources of Information

• Directly from you (support emails, consent choices).
• Automatically from your device when using the Apps or Site.
• From service providers and partners (analytics, attribution, advertising networks, platform stores).

4. How We Use Information

• Provide, operate, and secure the Apps and Site; enable core gameplay and features.
• Analytics & performance (e.g., Firebase Analytics/Crashlytics) to understand usage, improve quality and stability.
• Attribution & fraud prevention (e.g., AppsFlyer) to measure installs/campaigns, detect abuse.
• Advertising & monetization (e.g., Applovin/AdMob and integrated partners), including personalization where permitted.
• Compliance & enforcement of our terms, and to respond to lawful requests.
• Communications in response to your inquiries and to provide updates.

5. How We Share Information

We share information only as needed for the purposes above, with these categories:

• Service providers / processors (e.g., Firebase Analytics & Crashlytics).
• Attribution partners (e.g., AppsFlyer; including anti-fraud).
• Advertising & mediation partners (e.g., Applovin/AdMob; may include Meta Audience Network, Unity Ads, ironSource, Pangle, Tapjoy, Chartboost, etc.).
• Platform providers (Apple, Google; e.g., store, SKAdNetwork).
• Authorities/third parties where required by law or to protect rights and safety.
• Business transfers in connection with a merger, acquisition, or asset sale.

We do not sell personal information in the traditional sense. Where “sale”/“sharing” is defined broadly (e.g., under CPRA), you may opt out—see “Your Rights & Choices”.

6. Advertising, Attribution & Identifiers (IDFA/GAID/SKAdNetwork)

• Advertising identifiers (IDFA/GAID) may be used for ads personalization, frequency capping, and measurement, subject to your device settings and consent.
• SKAdNetwork postbacks may be used to attribute installs where Apple’s framework applies.
• Consent & controls: you can disable personalized ads or reset advertising IDs in device settings; we will honor consent signals and platform policies.
• Attribution & anti-fraud: partners like AppsFlyer help us attribute installs and prevent abuse/invalid traffic.

7. Legal Bases (EEA/UK)

• Consent for ads personalization and certain analytics where required.
• Legitimate interests in providing, protecting, and improving products and measuring attribution.
• Contract where processing is necessary to provide requested services.
• Legal obligations (e.g., record-keeping, lawful requests).

8. Retention

We retain information only as long as necessary for the purposes described, considering legal and operational needs. Aggregated or de-identified data may be kept longer.

9. Security

We maintain reasonable technical and organizational safeguards designed to protect information. However, no system is 100% secure.

10. International Transfers

We may transfer information to countries outside your own. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information.

11. Your Rights & Choices (GDPR / CCPA/CPRA & Other U.S. State Laws)

GDPR (EEA/UK)

• Rights to access, rectification, erasure, restriction, portability, and to object to certain processing.
• Right to withdraw consent at any time (does not affect prior processing).
• Right to lodge a complaint with a supervisory authority.

CCPA/CPRA (California)

• Rights to know/access, delete, correct, portability, and to limit use of sensitive personal information.
• Right to opt out of “sale”/“sharing” for cross-context behavioral advertising.
• Non-discrimination for exercising rights.
• To exercise: email us at xianvalue@gmail.com or visit Do Not Sell or Share My Personal Information.

Other U.S. States (e.g., Virginia, Colorado, Connecticut, Utah, Nevada)

• Similar rights may apply (access, delete, correct, opt-out of targeted advertising/sale, appeal).
• Submit requests via email at xianvalue@gmail.com. We will verify and respond within the time allowed by law.

To help us process your request, we may ask for reasonable information to verify your identity. Authorized agent submissions may require proof of authorization.

12. Children’s Privacy

Our Apps and Site are not directed to children under 16, and we do not knowingly collect personal information from children under 16 (or a higher age where required by local law). If you believe a child has provided information, please contact us so we can delete it.

13. Cookies & Similar Technologies

We use cookies and similar technologies on the Site for functionality, analytics, and (where applicable) advertising. You can manage cookies through your browser settings; some features may not function properly without them.

14. How to Request Deletion

You can request deletion of your data through any of the following methods:

1. In-app: where available, use any in-app privacy or account settings to request deletion.
2. Platform tools: use Apple/Google account privacy tools to request deletion related to apps installed via their stores.
3. Email: send a request to xianvalue@gmail.com with (i) your country/region, (ii) the game title, (iii) your IDFA/GAID if possible, and (iv) your request description.

We will verify your identity and respond within the period required by applicable law (typically 30–45 days), and may extend where permitted.

15. Changes to This Policy

We may update this Policy from time to time. Changes will be posted here with an updated “Effective Date”. Your continued use of the Apps or Site after changes means you accept the updated Policy.

16. Contact Us

If you have questions about this Policy or our practices, contact:
Xi'an Fanliu Network Technology Co., Ltd.
Website: valuegame.net
Email: xianvalue@gmail.com